An ILL‚Â Marketing Lesson
With the upcoming contest giveaway of an HTC Touch Pro 2 with a custom theme of Naughty By Nature, aka NBN, made by our very own PROBEX, I just couldnt resist writing something up. Having been with AMJ for a relatively short time, I would have to say that Ive seen Probes work, used it personally, and have been impressed. If I had to put a single reason on my finding AMJ, it was because of the YouTube videos that had some wicked looking phones with some awesome looking graphics on them.
**By the way, at this time, I would like to note that there are no themes that are going to work, if there arent ROMs for them to run on. Theyd be kinda boring without some kewl apps to go with them, or hacks to make it all work. I am not dismissing the work of others, but Id like to celebrate Probex right now. Plus, the contest is next week, so I thought Id get the word out about that.**
This is the first time I have ever heard of any real advertisement‚Â of Windows Mobile or HTC. This is the first time Id ever heard of Naughty By Nature; Ive lived a sheltered life with country and rock and never really ventured into rap or hip hop. I have to say Im pleasantly surprised by both.
Vinnie Brown aka Vin Rock has done numerous interviews and has posted YouTube videos of the handset that is part of the giveaway. I saw screenies of the theme when it was still in its development stage on AMJ. I saw the interview on FoxBusiness and YouTube, and Vin has posted some on facebook, so has WindowsMobile. The one at pocketnow.com is by far the most informative and in-depth piece that I have seen so far.
Did you know that they found each other because of Dashs video with the Jessica Alba theme? As a true marketing genius, Vin automatically hit on getting something like that done for NBN. He did his research, contacted Dash and then hooked up with Probe. Turns out Probe and Vin are fans of one anothers work.
"CROSS PROMOTION"
Vin is the kind of person that just is really passionate about the things that are important to him, that work for him, that make his life easier, more manageable. He really uses his WM phone, been with it since he first saw the 8125, he had a Treo at the time. He realized that the WM platform was truly a wonderful piece of technology, a pocket computer. Every time he sees someone with a WM phone, he talks to them about it, makes conversation about it. Hes probably one of the most well known advertisers that WM doesnt have on the payroll.
Vin is working with Probe, life continues on, and one day Vin is on a plane and sees someone with an ATT Tilt. Turns out, its a Microsoft employee, who mentions by the way, that they arent allowed to have iPhones. (Who really wants one anyway?) So they get to talking, Vin tells him about the new theme that hes developing, shows the rep some screenies of the theme. Then the techies take it one step further. The rep tells Vin that they (MS) will prolly want to do something with this, so they start emailing. I think they started sending emails before they landed.
How many times do the planets line up and everything just seems to fall into place? Boosting WM into the public eye like never before, same thing for HTC, and then promote NBN and the new album at the same time? How awesome is that? They dont teach stuff like that in business school, or as they say, you cant buy advertising like that.
Props gotta go out to Probex though, I really dont have any idea how many hours went into something like this. I know that there have got to be hundreds, if not thousands of changes that need to be made. And to top it off, he didnt have a TP2 to work with. Any ideas how hard it is to make a theme for a phone you dont own? And to change all of it, and I mean ALL of it. Vin had to send him his personal HD so that Probe could do the theme. From what Ive seen, its not like some themes that change the background color and a couple of the screens, its ALL done.
There are customizations throughout the theme. Every screen, bar, and button has been customized. It just looks soooo wicked! So many important and personal elements of NBN have been incorporated into this, the chain, ill town‚Â, pics and graphic, the font even, you name it ¢â‚¬Å“ even the background of the dial pad is a custom color. Custom ANIMATED bootscreen with a hip hop hooray audio clip too. Of course, Probexs icon is right there. I thought his Alienware theme was awesome, but comparing that is like comparing kindergarten crayola drawings to a doctoral thesis.
When you pair this awesome theme with all the apps that you can load onto the WM platform, the skys the limit on customizations. I still dont understand why so many people like those other non-WM phones. I guess its because of the marketing. Folks dont know what they dont see. Its hard to make an informed decision based solely on what your buddy has or what the TV is showing you. I have personally talked to several iPhone users and showed them what my TP can do, and they feel robbed.
I gotta hand out some more props to Vin for his marketing genius, and WM for stepping up their game too. Vin says himself that they are using the mobile technology to reintroduce themselves. I think that his and Probes work are introducing WM to a whole new demographic that they would have never reached before. The fact that they are releasing a new album at the same time, thats gotta be awesome. To get to go to LA is just a bonus, if you win the contest. Awesome phone, ill theme, and iller music to top it off, how much cooler is that?
Maybe this will become a new trend, themes for album releases, everyone running around with WM phones and PROBEX becoming famous and AMJ getting more famous too! I mean, think about the marketing for the new releases, a personalized theme for the group in question; techies listening to kinds of music they would have never listened to before, people getting interested in WM because of an artist having a customized theme, the possibilities are endless!
It is the link to the original interview on pocketnow.com
Here's the link to the interview on FoxBusiness.com - Microsoft gets Naughty
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It is the link to the interview on facebook, posted by WindowsMobile
Here's one of the youtube videos, contest info, narrated by Vin himself
[YOUTUBE]B3VJ7OFspEI[/YOUTUBE]
With the upcoming contest giveaway of an HTC Touch Pro 2 with a custom theme of Naughty By Nature, aka NBN, made by our very own PROBEX, I just couldnt resist writing something up. Having been with AMJ for a relatively short time, I would have to say that Ive seen Probes work, used it personally, and have been impressed. If I had to put a single reason on my finding AMJ, it was because of the YouTube videos that had some wicked looking phones with some awesome looking graphics on them.
**By the way, at this time, I would like to note that there are no themes that are going to work, if there arent ROMs for them to run on. Theyd be kinda boring without some kewl apps to go with them, or hacks to make it all work. I am not dismissing the work of others, but Id like to celebrate Probex right now. Plus, the contest is next week, so I thought Id get the word out about that.**
This is the first time I have ever heard of any real advertisement‚Â of Windows Mobile or HTC. This is the first time Id ever heard of Naughty By Nature; Ive lived a sheltered life with country and rock and never really ventured into rap or hip hop. I have to say Im pleasantly surprised by both.
Vinnie Brown aka Vin Rock has done numerous interviews and has posted YouTube videos of the handset that is part of the giveaway. I saw screenies of the theme when it was still in its development stage on AMJ. I saw the interview on FoxBusiness and YouTube, and Vin has posted some on facebook, so has WindowsMobile. The one at pocketnow.com is by far the most informative and in-depth piece that I have seen so far.
Did you know that they found each other because of Dashs video with the Jessica Alba theme? As a true marketing genius, Vin automatically hit on getting something like that done for NBN. He did his research, contacted Dash and then hooked up with Probe. Turns out Probe and Vin are fans of one anothers work.
"CROSS PROMOTION"
Vin is the kind of person that just is really passionate about the things that are important to him, that work for him, that make his life easier, more manageable. He really uses his WM phone, been with it since he first saw the 8125, he had a Treo at the time. He realized that the WM platform was truly a wonderful piece of technology, a pocket computer. Every time he sees someone with a WM phone, he talks to them about it, makes conversation about it. Hes probably one of the most well known advertisers that WM doesnt have on the payroll.
Vin is working with Probe, life continues on, and one day Vin is on a plane and sees someone with an ATT Tilt. Turns out, its a Microsoft employee, who mentions by the way, that they arent allowed to have iPhones. (Who really wants one anyway?) So they get to talking, Vin tells him about the new theme that hes developing, shows the rep some screenies of the theme. Then the techies take it one step further. The rep tells Vin that they (MS) will prolly want to do something with this, so they start emailing. I think they started sending emails before they landed.
How many times do the planets line up and everything just seems to fall into place? Boosting WM into the public eye like never before, same thing for HTC, and then promote NBN and the new album at the same time? How awesome is that? They dont teach stuff like that in business school, or as they say, you cant buy advertising like that.
Props gotta go out to Probex though, I really dont have any idea how many hours went into something like this. I know that there have got to be hundreds, if not thousands of changes that need to be made. And to top it off, he didnt have a TP2 to work with. Any ideas how hard it is to make a theme for a phone you dont own? And to change all of it, and I mean ALL of it. Vin had to send him his personal HD so that Probe could do the theme. From what Ive seen, its not like some themes that change the background color and a couple of the screens, its ALL done.
There are customizations throughout the theme. Every screen, bar, and button has been customized. It just looks soooo wicked! So many important and personal elements of NBN have been incorporated into this, the chain, ill town‚Â, pics and graphic, the font even, you name it ¢â‚¬Å“ even the background of the dial pad is a custom color. Custom ANIMATED bootscreen with a hip hop hooray audio clip too. Of course, Probexs icon is right there. I thought his Alienware theme was awesome, but comparing that is like comparing kindergarten crayola drawings to a doctoral thesis.
When you pair this awesome theme with all the apps that you can load onto the WM platform, the skys the limit on customizations. I still dont understand why so many people like those other non-WM phones. I guess its because of the marketing. Folks dont know what they dont see. Its hard to make an informed decision based solely on what your buddy has or what the TV is showing you. I have personally talked to several iPhone users and showed them what my TP can do, and they feel robbed.
I gotta hand out some more props to Vin for his marketing genius, and WM for stepping up their game too. Vin says himself that they are using the mobile technology to reintroduce themselves. I think that his and Probes work are introducing WM to a whole new demographic that they would have never reached before. The fact that they are releasing a new album at the same time, thats gotta be awesome. To get to go to LA is just a bonus, if you win the contest. Awesome phone, ill theme, and iller music to top it off, how much cooler is that?
Maybe this will become a new trend, themes for album releases, everyone running around with WM phones and PROBEX becoming famous and AMJ getting more famous too! I mean, think about the marketing for the new releases, a personalized theme for the group in question; techies listening to kinds of music they would have never listened to before, people getting interested in WM because of an artist having a customized theme, the possibilities are endless!
It is the link to the original interview on pocketnow.com
Code:
http://pocketnow.com/index.php?a=portal_detail&t=news&id=7732Here's the link to the interview on FoxBusiness.com - Microsoft gets Naughty
Code:
http://www.foxbusiness.com/search-results/m/24024195/microsoft-gets-naughty.htm#q=Naughty+By+NatureIt is the link to the interview on facebook, posted by WindowsMobile
Code:
http://www.facebook.com/home.php#/video/video.php?v=105000371380&ref=nfHere's one of the youtube videos, contest info, narrated by Vin himself
[YOUTUBE]B3VJ7OFspEI[/YOUTUBE]
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very well written imo 
